I’m very proud to be an inventor of this product
The Power Hawk P-16X™ first concepts were in late 2018. Taking an existing flagship product, and completely revamping it from the ground up.
From concept to launch, I worked with a phenomenal team to start this project, work with engineering to create drawings, test plans, manufacturing production, consistently improve the product for changing needs, create new graphics and decals, and then creating a marketing campaign for launch - which was Feb 2022.
In order to create a new flagship product, a whole new product LINE had to be created. A new internal controller, Lithium-Ion battery packs, battery chargers, and power adapters (for external power sources). Even new handles and mounts needed to be created! Each product needed it’s own project parameters and testing. So even though the P-16X™ is one product, it’s technically 6+ projects in 1!
From concept to realization - the physical parts. Manufacturing and testing required so much time to make sure these life-saving tools performed correctly - especially during a pandemic. From working out proper plastic materials, to even drop testing, water testing, and electrical over-load testing - making sure the product was to our standards was imperative.
TESTING
Power Hawk went through extensive simulated and practical testing. These tests are what got the product to launch, and allowed us to continuously improve. While it did take a while and provided us with “set-backs”, under an AGILE methodology it’s only a means for improvement.
Time to make the tool look good! We created and trademarked new names for products and slogans, and starting to design how we wanted to new tools decals and graphics to look. Making sure that we passed certain tests and requirements to gain certifications before launch so we can commit to proper, and put those markers on our products.
From there we created user manuals, tracking for tool shipments and customers, and a support line for any and all technical questions.
PRODUCT LAUNCH
Making sure our message and theme was integrated across all platforms—website, tradeshows, print, video—we created a launch campaign (and celebration) to reach new and existing customers. Under a soft launch the first shipment was in Feb 2022, and then hard launched the Power Hawk P-16X™ at the biggest Tradeshow of the year at FDIC 2022.
